17
Dec
09

XBOX 720 coming soon…??

While Sony already admitted to be thinking about the PlayStation 4 and Nintendo are posting patenents for the Zii. In an interview with the head of Microsoft’s Interactive Entertainment Business division, Peter Moore, EGM (Electronic Gaming Monthly) magazine asked him when their next video game console would come out, and also asked if they’d drop support for the Xbox 360 like they did with the original Xbox. He said that they were going to support it “as long as it sold.” Possibly because they saw the Xbox sell well into 2007 despite not producing the console after October 2005.

He said the production team from the Xbox 360 is working on the next Xbox 720 [our pet name], and they’re looking into what kind of CPUs will be available on the market in 2011-2012. That would put the Xbox 360 at a lifespan of 6 or 7 years, a far cry from the Xbox’s 4 years. After spending $1.26 billion in losses launching the Xbox 360, they’ll want to get the most out of the system by lengthening its lifespan. As the longer you get into the cycle, the more profit you can make due to stopping being a loss leader, analysts always remark.

On June 13th, 2008, Robbie Bach — the President of Entertainment & Devices Division at Microsoft — mentioned the next Xbox by saying: “Our view is we will be selling Xbox 360 for a long time. We are always working on new technologies. We have people working on those. People ask me how many people I have working on the next generation. On the one hand, it’s everybody. On the other, it’s nobody. People are continuously working on new technology.

We started thinking about the next generation before we shipped the Xbox 360. It doesn’t start with a date. It starts way upstream with silicon development. From that comes a series of data points. You start making early technology choices. It’s an evolving thing. Stuff doesn’t become concrete until you get inside a window of when you have to ship, more than 18 months or so out.”

So there you have it, the 360 could be dead sooner than we think. What does everyone think of the name? if they keep up the 360, 720, 1440 you could have a console name with more numbers than a Maths convention. The only 720 I like is that of the old skate board game 720 degrees. Who remembers that? that is one game worth a remake me thinks, perhaps a built in game for the new Xbox. Thats another thing, what ever happened to having a built in game, I loved the old Master System, even if you had no money for games, you could always turn in on and have a go at Hang on or Alex kid. I think that is the way forward for consoles.

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2 Responses to “XBOX 720 coming soon…??”


  1. 1 wardy9mm
    December 17, 2009 at 11:19 am

    race ya to buy the xbox720 domian!

  2. December 17, 2009 at 11:41 am

    I want to register XBOX Circumference. mind you I think I’ll go for the XBOX 1440, think ahead my friend.


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